Since launching in autumn 2024, Balder Forsikring has emerged as one of the most exciting new players in the Nordic insurance market — and Seamless Insure is proud to be the core technology partner supporting this journey.
Balder’s start has been remarkable. In its first week live, the company sold insurance policies worth NOK 1 million. Just a year later, Balder has:
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Grown from 17 to over 60 employees
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Surpassed NOK 55 million in sold insurance policies
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Raised over NOK 50 million in capital
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Begun its expansion into Sweden
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Set a new target of NOK 200 million in sales in 2026
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Ambitions to reach NOK 1 billion in annual sales within five years
“We are rigged for growth in both Norway and the Nordics,” says CEO Mads Notkevich.
In a market where established players are downsizing, Balder is expanding at high speed — investing in local presence with smaller offices across Norway and a growing sales footprint.
💡 A Modern Insurance Platform for a Modern MGA
A key part of Balder’s acceleration is its partnership with Seamless Insure.
Balder operates as a Master General Agent (MGA) — an increasingly popular model globally that relies on speed, flexibility, and modern operational capabilities. With Seamless Insure’s cloud-native SaaS platform, Balder is able to:
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Launch products faster
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Scale without heavy legacy systems
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Operate efficiently across borders
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Deliver an outstanding customer experience
“We use innovative, adaptable systems tailored to us, making rapid expansion possible,” says Notkevich.
Seamless Insure's platform was modernized in 2020 to a fully cloud-native architecture and has since powered MGA and carrier growth globally. Our strategic collaboration with Balder marks a significant strengthening of our Nordic presence.
“We offer a modern, flexible platform that enables rapid and efficient scaling,” says Per-Øivind Andreassen, Chief Commercial & Strategy Officer at Seamless Insure. “Supporting Balder’s Nordic growth is a perfect match for our technology.”
🤝 Partnership With Growing Social Impact
Balder is also innovating on the distribution side. This week, the company announced a collaboration with Pensjonistforbundet, focusing on tailored solutions for senior customers who increasingly remain active and live at home longer.
It’s a mission-driven approach aligned with Seamless Insure’s values: enabling insurers to better serve evolving customer needs through technology.
🌍 The Future of Insurance Is Agile
Balder’s momentum reflects a broader industry shift:
✅ Modern, flexible platforms replacing legacy systems
✅ MGA models driving innovation and speed
✅ Cloud-native solutions enabling fast market expansion
✅ Customer-centric distribution models gaining ground
We are proud to support Balder on its growth journey and look forward to continuing to empower ambitious insurers across the Nordics and beyond.
📩 Want to Learn More?
Whether you’re scaling as an MGA, carrier, or digital insurance brand, Seamless Insure’s platform helps you launch and grow with speed.
👉 Contact us to explore how we can accelerate your growth.
